Entrepreneurial spirit: self - confidence, self - discipline, self - reliance, self - improvement;
Customers: to provide customers with high quality and maximum value of specialized products and services, in good faith and strength to win customers understanding, respect and support;
Employees: trust the efforts and dedication of employees, recognize the achievements of staff and provide the appropriate return for employees to create a good working environment and development prospects;
Market: to reduce the procurement costs and risks for customers to provide effective protection for the customer investment;
Development: the pursuit of sustainable development goals, and it is based on customer satisfaction.